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Martina Pizzeria

New York, NY

Identity, collateral and web design for a fast casual, Roman pizzeria by restauranteur, Danny Meyer and Chef Nick Anderer.

Martina’s irreverent attitude, lead to the “unbranded” logotype Chicago (1984), designed by Susan Kare. A series of frenetic illustrations were developed to act as the matrix for collateral materials, mimicking the scrappy heritage of the East Village. Can you find a hidden slice of pizza or Italian slur?

Photography by Liz Clayman

The NY Times
The NY Times