Vini e Fritti

New York, NY

Identity, collateral and web design for Vini e Fritti, a Roman-style aperitivi bar by restaurateur, Danny Meyer.

All aspects of the service and graphic identity are designed to surprise and delight complete with dim sum style menus and pink golf pencils at every table. The logo was inspired by historic Italian street signage, often chiseled directly into the concrete.

The NY Times