Chobani ®

Chobani is constantly innovating and expanding their portfolio of modern food products with new delicious flavors and formats. From greek yogurt, to oat milk and nutrient rich peanut butter, an increasingly wide share of the super market is being occupied by Chobani.

Every product platform is designed as a unique world, and an invitation into a new dimension of the Chobani universe. Supported by 360 national campaigns, each world is magically brought to life on screen, on shelf and into your cart through video, animation, billboards and in-store promotions. Designed to amaze, surprise and delight so you can’t help but smile.

As Creative Director my role is to oversee a team of creatives who concept, design and produce new innovation food products, as well as expand and maintain an established design system across a variety of platforms. My main objective is to bring new products to market by overseeing the development of naming, product positioning, and packaging design through to 360 shopper and quarterly marketing campaigns.

Client: Chobani®
Creative Direction: Lauren Hodges, Michael Cianco, Anisa Suthayalai
Art Direction & Design: Joakim Jannson, John Vetter, Jin Kim, Michaela Early, Eve Rios, Melinda Nguyen, William MacNamara
Copy: Lauren Festa, Dane Feldman
Illustration: Fanny Gentle, Jonathan Schubert, Luke Best, Mariana Rodriguez, Meryl Rowin, Luke Best, Subin Yang