Chobani ®

Chobani is constantly innovating and expanding their portfolio of modern food products with new delicious flavors and formats. From greek yogurt, to oat milk and nutrient rich peanut butter, an increasingly wide share of the super market is being occupied by Chobani.

Every product platform is designed as a unique world, and an invitation into a new dimension of the Chobani universe. Supported by 360 national campaigns, each world is magically brought to life on screen, on shelf and into your cart through video, animation, billboards and in-store promotions. Designed to amaze, surprise and delight so you can’t help but smile.

As Creative Director my role is to oversee a team of creatives who concept, design and produce new innovation food products, as well as expand and maintain established design system across a variety of platforms, flavors and formats. Bringing new products to market by overseeing the development of naming, product positioning, and packaging design through to 360 promotional campaigns. I’m responsible for co-leading the team in building these worlds for new audiences and markets, in an effort to keep Chobani top of mind and heart.

Chobani® Greek Yogurt
Chobani® Drinks
Chobani® Zero Sugar
Chobani® Coffee Creamer
Chobani™ Oat Milk
Chobani® Flip® Greek Yogurt
Chobani® Complete
Chobani™ Ends Child Hunger

Client: Chobani®
Creative Direction: Lauren Hodges, Michael Cianco, Anisa Suthayalai,
Art Direction & Design: Joakim Jannson, John Vetter, Jin Kim, Michaela Early, Lauren Hodges, Melinda Nguyen, William MacNamara
Copy: Lauren Festa
Illustration: Fanny Gentle, Jonathan Schubert, Luke Best, Mariana Rodriguez, Meryl Rowin, Luke Best, Subin Yang