Developed in conjunction with the reopening of Union Square Cafe on 19th St., Danny Meyer and Chef Carmen Quagliata dreamt of a neighborhood cafe with everything you might need throughout the day to dine in or take away.

Your mother’s grocery list, a shared secret, the crackle of fresh bread. With a crafted approach to typography and color, Oatt Studio produced a custom drawn logo to accompany a bespoke graphic language that’s equal parts elegant and humble. My role was to carefully consider the activation of each brand element across touch points both in-store and online.

Client: Union Square Hospitality Group
Brand Identity: Oatt Studio
Discipline: Graphic Design, Packaging, Website, Photography Direction
Interior Architecture: Rockwell Group
Photography: Liz Clayman