Chobani Coffee

Chobani is launching it's first ready-to-drink, multi-serve coffee beverage. Making coffee the fourth non-dairy category that Chobani will occupy; rounding out its portfolio and solidifying itself as a modern food company. The RTD platform will stand alone and launch with four unique SKUs made with either Dairy Creamer, Oat Milk, or Black.

People reach for coffee to start their day. It's the magic elixir that transforms ideas into realities, and helps us get things done. Like a hammer or wrench from a tool box, coffee helps us build happily ever after.

Chobani Coffee is brewed in activism, and is our fuel for building a better tomorrow. I commissioned Jonathan Schubert to illustrate union stickers, badges of pride and mementos of coffee kindness to cover each carton like a worn canteen.

Client: Chobani
Creative Direction: Leland Maschmeyer, Michael Cianco
Design Direction: Lauren Hodges, Joakim Jannson
Illustration: Jonathan Schubert
Photography: Grant Cornett