Chobani ® Creations ®

Introducing Chobani Creations. A decadent series of dynamic blend whole milk greek yogurts. Eight classic dessert-inspired flavors, crafted with only natural ingredients so you can enjoy dessert any time of day without the guilt. Lick-the-lid, scrape-the-sides, say mmmm.

As an extension of Chobani’s Greek Yogurt portfolio, we engaged Meryl Rowin to bring to life the delicious illustrations, and Commercial Type to craft Chobani Swash Serif. Paired with colorful lids for easy navigation to your favorite flavor.

As Creative Director, I was responsible for all aspects of bringing this innovation brand identity to market. From concept development, strategic naming, through packaging design and campaign materials + films.

Creative Director, Lauren Hodges
Design Director, Jin Kim
Senior Designer, Leticia Saramento
Senior Designer, Micheala Early
Designer, Emily Guez
Head of Copy, Lauren Festa
Managing Editor, Dane Feldman
Sr Director PM, Terrence Sanchez
Senior Producer, Kristy Kelly
Senior Art Director, Julia Panek

Typography, Commercial Type
Illustration, Meryl Rowin

Film Director, Yudi Ela Echevarria
Photography, Cody Guilfoyle
Prop Stylist, Stephanie Yeh
Food Stylist, Hadas Smirnoff