Chobani® Flip® Limited Edition Halloween

Creative Director of the first annual Limited Edition Halloween Flip cross-media campaign. In an effort to reposition Chobani® Flip® as the better-for-you family friendly snack (kids 7-12, parents 25-45), we were tasked to craft a 360 packaging-led campaign experience that will surprise & delight the consumer at shelf.

We invited illustrator, Jon McNair, to bring to life 7 spooky themes across 7 multi-packs that were paired with bright colorful backgrounds resulting in end cap shelf displays across every major Walmart in the nation that were impossible to miss.

In collaboration with Tool of North America, we designed a universal AR trick or treat experience by simply scanning the QR code. Knock on doors to find a trick or a treat, and win a prize. Our film production partner, Hornet, brought to life these spooky characters in a 3D stop motion film that seamlessly connected the packaging themes with the AR experience.

Through strategic partnerships with Walmart and Pinterest, we published lower and mid funnel shopper media with paid influencers that drove to on-site brand pages. Videos streamed on CTV, Hulu, Roku, and YouTube ultimately resulting in a +8.4 pt lift in sales, a significant lift in awareness and out performing social benchmarks.