Chobani ® High Protein Greek Yogurt

Introducing Chobani High Protein Greek Yogurt. Crafted with only natural ingredients and zero added sugar. An excellent source of Vitamin B12 to unlock energy and 15, 20 and 30G protein to support strength and keep you satiated. Perfect for AM wake ups, PM pick me ups or post work workouts.

From creative strategy, to packaging design and campaign materials, each detail was meticulously considered to bring to life the supernatural magic of Chobani’s only natural ingredient food innovation.

As Creative Director, I was responsible for bringing the brand identity of this new innovation to market. From concept development, strategic naming, packaging design, to agency selection, campaign material development + films in collaboration with our friends at Barkas and Bacon Productions.

Chobani
Creative Director, Lauren Hodges
Design Director, Jin Kim
Senior Designer, Leticia Saramento
Head of Copy, Lauren Festa
Managing Editor, Dane Feldman
VP Production, David Isaac
Sr Director PM, Terrence Sanchez
Senior Producer, Kristy Kelly
Senior Strategist, Tim Morgan

Barkas
Creative Director, Mike Wittrup
Art Director, Cecile Stjernholm
Art Director, Magnus Kvolbaek
Head of Copy, Morten Shmidt
Senior Designer, Miriam Nicole
Project Manager, Kirstine Kollerup
Head of Operations, Kajsa Lindstrom

Bacon Production
Executive Producer, Samuel Cantor
Producer, Oliver Raben
Production Designer, Malin Lindholm
Wardrobe Stylist, Pernille Holm
Colorist, Sam Gilling
Post Production, Nomad

Photographer, Rasmus Weng Karlsen
Film Director, Bianca Poletti
DP, Andreas Bjørseth